Solution · Data

Archive and analyse
every WeCom chat

DECISION archives and organises your WeCom conversations, turns them into business insight, and gives your AI agents a data foundation.

Why conversation data

Your CRM records what customers bought. Why they bought, why they didn't, and where they hesitated lives in everyday conversations with your client advisors.

Many brands already have a large volume of WeCom conversations, but no tools to organise and use them.

Who uses it

Area managers

See how each store follows up: which key customers haven't heard from you in a while, where replies are slowing down, which new arrivals get many questions but few sales.

Marketing & merchandising

Hear what customers really say about new arrivals: is it price or size they ask about most, why do they hesitate, do they mention other brands.

Training leads

Pick won and lost conversations for store training. With Retail AI Coaching, they become practice material directly.

Features

Archive & search

Conversation archive
Collected through WeCom's official conversation archiving
Search
By customer, advisor, store, date or keyword
One customer record
A customer's conversations across advisors and stores in one record, kept even when an advisor leaves

Analysis

Smart tags
Intent, concerns, preferences, price sensitivity, competitor mentions and more, with tags set up for your business
Profile updates
Customer profiles update automatically from new conversations

Put it to work

Business dashboard
Warming customers, churn risk, missed opportunities
Service quality
Reply times, long silences, sensitive-language alerts
Data for AI agents
Customer profiles for Retail AI Assistant, real conversation samples for Retail AI Coaching

Compliance & security

Chat bubbles being sorted into tags and charts
  1. 1

    Official channel

    Data comes only through WeCom's official conversation archiving

  2. 2

    Consent records

    Employee enrolment and customer consent can be checked and kept on file

  3. 3

    Role-based access

    Set which stores and customers each role can see

  4. 4

    Audit trail

    Every view, export and API call is logged

Works with the other solutions

DECISION works on its own, and it can also supply conversation data to the other solutions.

Data beyond WeCom can come in through your existing data platform, or be given to agents directly as tools. Where your setup allows, MCP works too.

WeCom conversationsEveryday advisor–customer chats
DECISIONArchive, analysis and customer profiles
Your existing dataData platform · CRM · Loyalty · Product
Connected viaData platform · Tools · MCP
AI agentsRetail AI AssistantRetail AI CoachingYour own agents

Start with a POC

Start with one region and a few stores. In two to four weeks, answer one business question you can't answer today.

Book a call
Three people building a small prototype together