Retail TECH HOT
Follow technology in luxury, sportswear, beauty and FMCG, alongside AI developments worth watching. Related reports are grouped into one story, with selected news and a daily briefing published at 8 am China time.
Butik builds AI assistants for store teams, WeCom conversation analytics, AI sales coaching and a private livestream platform for retail brands. We stay with you from first conversation and POC through to rollout.

Brands we've worked with




















We know classic retail digital inside out, and we're excited about what AI lets every person do.
We don't talk about AI in the abstract. We start from real business situations and help companies move faster with AI, steadily. No hype, and no standing still.
Companies adopting AI are often held back by blind spots and by where their systems are today. We know retail, we know how businesses and their tech actually run, and we know AI. It takes all three to build AI that is genuinely useful.



An AI assistant for client advisors. It helps them plan the day, catch sales opportunities and serve customers well.
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A WeCom conversation archive and analytics platform. It helps brands manage chat data, turn it into business insight, and feed it to AI agents.
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Store training that combines practice with data. After each round we track business results and adjust what teams practise next, from customer role-play to product knowledge.
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Six years of private livestreams for brands in China, built for high-value products and customers who expect an immersive experience.
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From solution design, architecture and use-case selection to delivery and follow-up, we work alongside you the whole way.
Forward-deployed engineers (FDEs) who understand both AI and retail work with your team on the areas that matter to you.
Classic digital work: Mini Programs and e-commerce, WeCom, CRM and clienteling, loyalty programs and system integration.
Studio hardware, on-site production, host training and day-to-day support.
We also build small tools and products that put new AI capabilities to work. This is where we share those experiments as they take shape. Try them out.
Follow technology in luxury, sportswear, beauty and FMCG, alongside AI developments worth watching. Related reports are grouped into one story, with selected news and a daily briefing published at 8 am China time.
Publish AI-generated HTML reports, proposals, websites and dashboards at a stable link that opens in WeChat, on phones and on desktop. Manage access, protect documents with passwords, update content and roll back versions. Connect it to AI tools through the CLI or MCP.
We usually suggest starting with a small POC: in two to four weeks you get a current-state review, a use-case shortlist and a working prototype. Then decide what's next based on results.
