Retail AI & digital

Your retail-savvy
AI & digital partner

Butik builds AI assistants for store teams, WeCom conversation analytics, AI sales coaching and a private livestream platform for retail brands. We stay with you from first conversation and POC through to rollout.

Ten years in retail digital · Six years of brand private livestreams · Part of DIGIBRIDGE Group

In a store, a client advisor chats with a customer while a sparkling chat bubble pops out of her phone

Brands we've worked with

Who we are

We know classic retail digital inside out, and we're excited about what AI lets every person do.

We don't talk about AI in the abstract. We start from real business situations and help companies move faster with AI, steadily. No hype, and no standing still.

Companies adopting AI are often held back by blind spots and by where their systems are today. We know retail, we know how businesses and their tech actually run, and we know AI. It takes all three to build AI that is genuinely useful.

Store illustration
Knows retail
Business process and systems illustration
Knows business & tech
AI illustration
Knows AI

Solutions

01 · Store

Retail AI Assistant

An AI assistant for client advisors. It helps them plan the day, catch sales opportunities and serve customers well.

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A client advisor reading an assistant prompt on her phone, next to a to-do list
02 · Data

DECISION

A WeCom conversation archive and analytics platform. It helps brands manage chat data, turn it into business insight, and feed it to AI agents.

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Chat bubbles being sorted into tags and charts
03 · Training

Retail AI Coaching

Store training that combines practice with data. After each round we track business results and adjust what teams practise next, from customer role-play to product knowledge.

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Two advisors role-playing a sale, with a small progress chart
04 · Livestream

Butik Livestream

Six years of private livestreams for brands in China, built for high-value products and customers who expect an immersive experience.

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A host showing a necklace to a phone camera under a ring light

Services

01

AI consulting & POC

From solution design, architecture and use-case selection to delivery and follow-up, we work alongside you the whole way.

02

Retail FDE partnership

Forward-deployed engineers (FDEs) who understand both AI and retail work with your team on the areas that matter to you.

03

Enterprise digital systems

Classic digital work: Mini Programs and e-commerce, WeCom, CRM and clienteling, loyalty programs and system integration.

04

Livestream operations

Studio hardware, on-site production, host training and day-to-day support.

All services →

Start with a POC

We usually suggest starting with a small POC: in two to four weeks you get a current-state review, a use-case shortlist and a working prototype. Then decide what's next based on results.

Current-state reviewUse-case shortlistWorking prototype
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Three people building a small prototype together